Evolution Furniture Murphy sofas creating a premium artist lounge for Ed Sheeran backstage in Dubai.

For Ed Sheeran's performance at Dubai Rugby Sevens in January 2024, Evolution Furniture was appointed by All Things Live Middle East to furnish and style the complete backstage hospitality environment supporting one of the region's most anticipated live music performances.

Working across the artist green room, dressing rooms, production offices and lounge areas, Evolution Furniture supplied premium rental furniture, hospitality styling and operational accessories that transformed functional backstage spaces into comfortable, professional environments. Every room was planned to support artists, touring personnel and production teams while maintaining the quality expected for an international touring production.

The Challenge

Unlike public hospitality areas, backstage environments must support a wide variety of operational requirements within temporary event infrastructure. Artist lounges, dressing rooms and production offices all perform different functions while needing to maintain a consistent level of comfort, privacy and practicality.

The objective was to furnish multiple Back of House (BOH) spaces that would support relaxation, preparation, meetings and production activities while ensuring each room reflected the professional standards expected by an international headline artist.

Space Planning & Guest Experience

Each backstage area was furnished according to its operational purpose while maintaining a unified visual identity across the venue.

The green room featured comfortable lounge settings with coordinated sofas, armchairs and coffee tables, creating a relaxed environment before and after the performance. Dressing rooms combined seating with full-height mirrors, hanging rails and supporting accessories to provide practical preparation spaces for artists and crew.

Dedicated production offices incorporated Mercury work tables together with Samuel task chairs and Leo executive seating, providing comfortable workstations for backstage coordination teams. Furniture layouts maintained clear circulation throughout every room while allowing each environment to operate independently.

Project Outcome

The completed project delivered a collection of professionally furnished backstage hospitality environments that supported both artist comfort and production efficiency.

By combining premium furniture collections with practical dressing room infrastructure, production workspaces and carefully selected styling elements, Evolution Furniture created artist-ready spaces that reflected the quality and professionalism expected for a major international touring production.

Project Ecosystem

This project highlights Evolution Furniture's expertise in supplying and installing event furniture for luxury hotel celebrations, delivering temporary hospitality environments that combine operational efficiency with premium guest experiences.